Museum Digital Strategy Trends
This infographic shows the results of a survey that tapped 125 decision-makers from institutions worldwide, spanning museum leadership, curatorial and sales staff, digital information managers and IT. Results point to the growing use of digital tactics by institutions to engage audiences but also the need for a more comprehensive strategy to manage, integrate and deliver digital content across platforms. The survey was conducted in partnership with Museums and the Web.
You can download the full infographic here: Digital Trends Strategy Infographic
Following are key findings from the survey:
Institutions Progressing with Their Digital Strategies:
Two years ago, 60% of respondents stated that their digital strategy was in development, compared with 39% today, signalling the growing shift from thinking about digitization to “doing” it.
Institutions Adopting Digital Strategies to Drive Engagement:
The majority of institutions surveyed have adopted some type of digital engagement platform, with online access to programs and activities being the most common at more than 80%. A growing number of institutions are making their collections available online as well, with 22% stating that their entire collection is now online; 28% saying more than half their collection is online; and another 38.3% indicating that less than half their collection is online. Only 14% stated that their collection was not available at all online.
Mobility in the Mix (but Not as Much, or as Well, as Needed):
Engaging visitors via their personal mobile devices is a growing priority at institutions, but only 3% of institutions say that they are satisfied with their current mobile solution. A complete tour can now be taken using a visitor’s smart phone or tablet at 26% of the institutions surveyed, while an additional 19% supplement their museum tours with content developed for smartphones and tablets. The embrace of mobility by institutions is underscored by the finding that 36% of museums are actively increasing their investment in mobile engagement.
“More Efficiency, Please”: Managing and Presenting Content:
While 56% of respondents signalled that their institutions are making strides towards managing their collections more efficiently and presenting them more consistently across digital and physical domains, more than 66% agreed that the process could be improved.
More to Come: While nearly 50% of respondents said that their institution has an e-commerce store, only 3% indicated that the merchandise found there is connected to the online collection. That said, 30% thought making such a connection could be of interest.