New solution improves collaboration between marketing and collections departments for digital assets
Lund, Sweden, 4 May 2017 – Axiell, the leading vendor globally of collections management software to archives, libraries and museums, today announces Axiell DAMS, a new system designed to manage the digital assets within an institution. The solution ensures that marketing, communication and public engagement departments can leverage their digital assets for marketing and promotional purposes, while maintaining quality and control over the assets. This new solution has been developed to ensure that the wealth of digital media that is curated and managed by the collections department is accessible throughout the whole institution.
Institutions around the world are striving to increase visitor numbers and engagement with their collections, and marketing and communication departments play a key role in reaching and attracting new audiences. Research conducted by Axiell in 2017 indicates that 62% of institutions are investing more in their marketing online platforms and communication strategies. The research also shows that most institutions, 66%, believe that they can improve the efficiency of managing content and presenting it to relevant audiences.
“Axiell DAMS is designed to improve collaboration between the marketing and collections departments around digital assets for the benefit of the institution,” says Adam Schatz, Managing Director Axiell ALM. “With this solution, marketers, communications departments and public engagement teams can easily access, search, save and download digital media to effectively promote and bring their collections to life.”
Marketing departments at collecting institutions create content for online and offline use. They should also have easy access to the range of image, video and audio files created and preserved by the collections team. Axiell DAMS is designed to make the process of managing digital assets efficient. Removing any barriers around content and its sources will ensure that institutions can efficiently create meaningful and engaging communications content to attract audiences.
Axiell DAMS is also designed to help museums and archives preserve and protect their collections. By allowing collections departments to manage their digital assets to industry standards for museums and archives and to implement digital preservation strategies, Axiell DAMS enables collections departments to maintain the integrity of collections data.
This approach means that both the collections and communications teams are able to use one system to meet their respective needs.
“Museums and archives are increasingly investing in their marketing and communications strategies. They need to turn collection browsers into visitors and visitors into collection browsers. To manage this and to attract new audiences to the collections, institutions need to bridge any internal gaps around processes and fully leverage their assets and content in a sustainable way,” Adam Schatz continues.
Axiell DAMS is now available for small, medium and large institutions.
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Axiell serves libraries, schools, archives, museums and authorities with technically advanced and innovative solutions developed in close cooperation with its customers. More than 3000 library organisations with thousands of branches use an Axiell library management system and Axiell Arena, a tool for the virtual library. The systems for archives, libraries and museums are used by over 3400 cultural institutions over the world. In addition, more than 3000 schools use an Axiell system. The Axiell Group, headquartered in Lund, has more than 300 employees based out of 24 offices in Sweden, Australia, Abu Dhabi, Canada, Denmark, Finland, France, Germany, the Netherlands, New Zealand, the UK and the USA. Together we form one of the world’s largest companies in these sectors. To find out more about us and our products, please visit http://www.axiell.com